What is Online Marketing?

Online marketing or Internet marketing, as the name suggests, is advertising or selling products and services using the internet. It is done through many ways such as the pay per click, email marketing,viral marketing, affiliate marketing etc. Online marketing has huge scope given the tremendous use of the internet which is increasing by leaps and bounds.

Internet marketing business is mostly B2C or B2B. That is, it is either the Online business selling to the customer directly or a transaction between businesses. There are several business models and formats in Online Marketing and the rules are being written and rewritten almost everyday; this being an ever-evolving field.

There are many advantages of Online business such as the less infrastructure and sales personnel, one click sell, 24x7 shop, global presence etc. The disadvantages are cyberfrauds, digital-gap, customer-reliability, security concerns etc.

Internet Marketing is one of the most sought after businesses today. We have almost every business today interested in Optimization, Search Engine Marketing, Affiliate Marketing, Website Design and Development and anything and everything that matters in Internet Marketing. Type 'Online Marketing' in google search and you get a whopping 420,000,000 results! I know you are not asking the reasons!