Influence Influencers to Boost your Web Traffic

In the online world, the only thing that sells is appeal. If your website is appealing and optimised to entice web visitors, you are quite likely to have high sales figures. In the virtual world, product quality and customer satisfaction are elements that come into the picture at a later stage. The primary phase is to get visitors to your site and retain them in order to make a conversion.

Just like Public Relations, website promotion means reaching out to the public with information that is useful for them and relevant to your business. However, the difference lies in establishing trust. In the online marketplace, sellers and their products are neither visible nor tangible, and that is why buyers find it difficult to trust them with their money.

Here lies the role of 'influencers' who are capable of casting an impression on people due to several reasons. These elements can be members of your immediate family, work group, friends, celebrities, etc, or even online platforms (websites, forums and blogs) that are extremely popular.

As a marketer, it is imperative that you appeal to the mindset of the influencers before proceeding on to woo the actual target segment. For this to happen, you first need to identify the personalities that have the ability to charm buyers. The following tips can help you in this regard:

i) As a business owner, you have to be very clear of your target demographic. Even though this seems to be the most obvious thing to do, a good number of businesses actually have no idea about their 'best' customers. Undertake research and even surveys to find out what kind of customers are most likely to make a purchase from you.

ii) After identifying your target audience from amongst thousands of online shoppers, you need to figure out their favoured platforms on the Internet. These people are most likely to be found on online communities and social networks. And if this is not the case, you are simply wasting time and money on online marketing services.

iii) If your prospective customers use the Internet for shopping purposes, the next step here is to identify the influencers. The best way of going about this task is by scanning online forums, blogs and social networking sites where the high and mighty of the WWW come together for knowledge-sharing. Pick and choose the ones that you think can work best for your business.

After the selection is done, contact these influencers in a personalised manner and help them help you. Remember to be in constant touch with them, also ensuring that you follow up if they are actually keeping their promises.

Source: http://www.365articles.com/modules.php?name=News&file=article&sid=70133