Internet Marketing scope and why it is flourishing today

If you go by the definition, we can say that the Internet marketing is a process where buyers and sellers meet online. This is the marketing of products and services over the Internet. This kind of marketing is developing by the enhancement in the number of the active Internet users. You would be surprised to know that the number of the Internet users has increased to a great extent. The following data can be of great help to you.

There are currently an estimated 1,319,872,109 Internet users worldwide, according to statistics updated on 31st December 2007 by Internet World Stats. The number represents about 20.0% of the world population. This represents an increase of 265.6% compared to 2000. No other vertical has shown such a huge enhancement in terms of its uses in the recent times. This growth shows a clear picture of the prospects of the Internet marketing.

A question may arise as, to cater to the needs of such a huge customer base what are the tools Internet marketing is using. Any advertising system needs certain tools for brand promotion and brand awareness. Likewise, the Internet marketing has certain tools like search engine marketing, display advertising, e-mail marketing, blog marketing, affiliate marketing etc. Online marketing services educate the companies and websites regarding such advertising tools and how they can use these tools for gaining a great online presence.

Internet marketing is affecting several industries including music, banking, and flea markets. Advertisers are shifting more of their budgets online and it is now overtaking radio and newspaper in terms of market share. According to a study by Morgan Stanley in the U.S. only 4% of the total advertisement expenditure was spent for the Internet marketing in 2001 while in 2006 it is about 8%.

This situation is alarming as Internet ad spends is showing 100% increase in just 5 years. This kind of growth is due to the scope of the Internet marketing. Internet users are utilizing the facility for buying and selling products. They are buying products which may range from consumer goods to consumer loans.

Internet auctions have gained popularity and flea market sellers are putting their items up for sale online. We can say that all kinds of marketing activities are going on over the Internet and this is the right time to gain profit from the Internet marketing.

Author is associated with ePurple Media, an Internet Marketing Company that deals in services like Search Engine Optimisation, Pay Per Click, Web Development, affiliate marketing, email marketing etc, to promote your business online.