Email Marketing Stats – Misleading 'Facts'

In the world of Internet marketing, statistics play a very important role. Businessmen depend on them to chart their future course of action. While marketing through emails, you do not know the kind of person the recipient is, although you do have a fair idea of his preferences. The reports you get back after sending mailers tell you a lot about the impact your emails have made, or in short, depict the success of your campaign.

However, many a times, statistical data can trap you into harbouring misconceptions about your email program. These data usually report on how many emails were delivered and received by your target audience. The word 'delivered' usually signifies the arrival of a message in the recipient's inbox.

However, it can be quite misleading at times because it does not does not take into account the emails that are deleted by anti-spam mechanisms provided by email service providers. Also, it does not consider the mails that are dumped in the 'junk' folder by subscribers. To decipher the real delivery rate, you can make use of delivery monitoring services available online.

Marketers often go around town talking about low unsubscribe rates of their mailers. However, little do they realise that maximum users conveniently check the 'This is Spam' option for your emails, and automatically send them to their 'bulk/junk mail' folder. This means, even if they continue to be your subscribed recipients, they are actually not even looking at your mails! Therefore, do not be under the misconception that they love what you send to them and that is why do not wish to unsubscribe.

When you have identified inactive subscribers from your email marketing list, it is best to send them separate mailers to try and win them back. There might have been certain elements missing from your original campaign – generate appeal with an altogether new one.

When you decide to make reports on your campaign, ask yourself very relevant and appropriate questions. This is the only way in which you can actually reach a correct conclusion and measure the effects of your marketing strategies. Do not believe stats illogically and do not let them mislead you.

Source: http://www.articlealley.com/article_215738_3.html

Why Should Businesses Opt for Online Marketing Services

Marketing on the Internet is, seemingly, the most happening thing for business entities worldwide. Almost every business owner is trying to establish a credible presence online, seeking success in this highly sought-after medium. Ever-evolving and all-encompassing, this medium has taken over the mantle from print and electronic means of advertising.

When the Internet was first introduced, even the topmost businesses were unsure about its credibility, in terms of marketing. The very thought of it being used as a platform for trade was implausible. But, what is it that eventually made them shift gears? What is it about the World Wide Web that lures scores of marketers all over the world? Listed here are a few of the reasons as to why you should be associated with this medium:
1) Getting into this field is extremely easy - all you need is a product or service to sell. The process of domain registration is quite easy and can be dealt with even by novices.

2) Although development of a website can take time, it eventually comes with low maintenance costs that can be reasonably fitted into your marketing budget. With the help of a computer, the Internet and a few essential software packages, you can run your online business with ease.

3) Web marketing is probably the only medium that gives advertisers the leverage of choosing their target audience. With print or electronic advertising, you actually cater to a very wide audience base, which may or may not comprise your potential buyers. But, with the Internet, you can target your campaigns on the basis of demography, location, spending ability, language, et al. This ensures that your ads or marketing messages reach the right kind of people, who are actually convertible.

4) It is undoubtedly the most widespread form of media in the world. With a presence on the web, you can cater to people sitting across continents, and that too, at almost the same price. It comes with a unique geographical advantage that allows businesses to earn round the clock.

5) When you use the Internet, you do not have to cater to the whims and fancies of marketing teams or personnel. You can easily hire a company providing online marketing services and get the needful done through them. This automatically reduces the cost of resource management, thus helping you maximise your ROI.

Probably the greatest benefit of all is the fact that this marketing medium suits all kinds of businesses, irrespective of their expanse and budget. This, coupled with accessibility and cost-effectiveness, make it an immensely lucrative platform.

Source: http://www.articlenexus.com/articledetail.php?artid=66749

Online Marketing Budget Show an Upward Trend

With the growing popularity of Internet marketing and e business, it is a natural progression that the budget being allocated to Internet marketing and its services is steadily increasing each year. Internet marketing services are growing by leaps and bounds. The progress and the growth is for everyone to see. The coming up of a number of Internet marketing companies is a proof that this sector is all set to see more growth and development.

Viewing and analysing this trend, experts feel that the Internet marketing companies should increase the budget allocated to online promotional services and consultation. Agreeing with this view, a number of companies have decided to keep aside more resources and increase their budgets allocated for web marketing for the coming years.

Online marketing experts see this as a positive trend. According to them, this step will give a boost to the growing sector. Increased budget allocation will also encourage the development of peripheral services of Internet marketing. It will also give courage to professionals to take risks and display innovation and creativity, a must to succeed in this field.

Experts are also of the view that increased research in consumer behaviour and detailed study and analysis of consumer demands is another factor that has influenced the decision to increase the budget allocation on online promotion. The consumer needs have become dynamic with the influx of technology in the market. Their preferences are changing at a rapid pace. To keep pace with these needs, any Internet marketing company has to evolve accordingly. This step marks a growth in the Internet marketing domain and prevents industry stagnation.

Consumers also follow industry developments closely and increase in budget allocation is a clear signal to them that the industry is doing well. They are no more passive buyers, but are active participants in the commercial set up. With increased broadband availability and other media that helps customers to stay connected to the World Wide Web, along with increasing competition in e commerce and the Internet marketing community, deciding to increase budget allocation is the most strategically correct decision taken by Internet marketing companies.

Source:http://www.greatarticles.co.uk/articledetail.php?artid=2721&catid=118